When I build brand identities, I’m almost always meeting creative business owners at the antithesis of the generic, trend-driven, socially influenced definition of what a brand should look like. And that’s where the interesting work begins. As creative business owners, you already bring something inherently original to the table—your experiences, taste, intuition, perspective, values, contradictions. What a shame it would be to dull that sharpness by starting the process with “How do I fit in?” instead of “Who am I, really?”

If you’re here, it probably means you’ve been thinking about starting your own creative business, are looking for some advice or your algorithm thinks you do.

Deep breath folks, I’m about to give it to you straight.

The dreamiest editorial brand photoshoot on a garden rooftop in Greenville, South Carolina.

Killer poses for your next brand photoshoot that feel both effortless and editorial.